With the rising popularity of social media, the face of marketing has changed over the years. Facebook, Instagram, Twitter, and now TikTok have altered the ways that companies advertise their products and services to the general public. After all, in modern times, fewer and fewer people are consuming traditional media sources like cable, newspapers, and magazines. If these businesses want to attract new people, they need to advertise where the people are.
The hospitality industry is no different. Hospitality marketing looks completely different from the way it used to look 10 years ago, and a lot of that is due in part to the changing marketing climate. While marketing has always been necessary if you want to make a hotel investment, today’s marketing world is vastly different from what it was like when you—and the majority of your existing marketing team—went to school.
TikTok is very different from the social media apps that came before it. TikTok is a constant cycle of trends, products, sounds, and more. It’s an incredible tool for marketing, but only if you’re willing to use it properly. But how has TikTok become such a powerhouse in the hospitality marketing sphere?
TIKTOK IS POPULAR WITH A WIDE RANGE OF AGES
What people need to realize is that TikTok is not only popular with teenagers. Though TikTok is the most popular among Gen Z, that doesn’t mean that your reach on TikTok starts and ends with them.
Over the years, more and more millennials, Gen Xers, and even different news and media institutions have found their home on TikTok to communicate with a wider audience. Companies like Scrub Daddy, Duolingo, and even media outlets like The Washington Post have accumulated large amounts of followers on their official TikTok page, promoting their brands, their media, and more.
With this knowledge, there’s no reason why you shouldn’t be able to use this avenue for hospitality marketing. If you’re our team at Namron Hospitality, for example, then you might use TikTok to advertise boutique hotels in Mexico or anywhere else throughout the world. Gen Z, Millennials, and Gen X are all going to be hunting on TikTok for ideas for vacation spots, things to do, and more, so knowing that your brand is out
there is a great way to get your foot in the door.
PEOPLE USE TIKTOK FOR A VARIETY OF REASONS
While the majority of people are likely using TikTok for solely entertainment purposes, an increasing number of people are using TikTok for informal research. Because of the wide range of people on the app, TikTok makes it easy to see what’s out there, where to go, and how to achieve your goals.
For example, say that you decide to take a trip to Mexico. Going back to our earlier example, a typical TikTok user may get onto the app to look for boutique hotels in Mexico that they can stay at for an incredible experience, then search for things to do while they’re visiting, check out the food scene, and more. So, how would you appeal to them? If you want to excel at hospitality marketing, you need to learn what hashtags to use, what trends to follow, and how to get your content in the hands of those who are most likely to make use of it.
Other TikTok users are likely looking at TikTok for travel hacks, tips for their destination, and more. Knowing how to make the most of your presence on social media apps is going to be a game changer for your business!
TIKTOK CONTENT CAN MAKE YOUR BUSINESS SEEM
One of the easiest ways to get people invested into you and your business online is to feel approachable. If online users can feel connected to you—in other words, if they feel like you and your business is relatable—then they’re more likely to use your services.
If you want to seem more approachable, however, then that means staying connected all the time. Staying on top of trends with TikTok can be difficult if your fingers aren’t always on the pulse of the ever-changing internet culture online. Being too slow to capitalize on a trend immediately can make your business seem behind on the times, a little out of touch,
and too “corporate” for some consumers’ tastes.
f you truly want to invest in this type of hospitality marketing, you’re going to have to devote a lot of time staying on top of what’s going on in the social media sphere. That way, you’ll be able to connect with your audience in a way that makes them more likely to participate with your account.
HOW TO USE TIKTOK EFFECTIVELY IN YOUR BUSINESS
Figuring out how to use TikTok to make your business grow is
extremely important if you hope to make that investment. If
you’re wondering how to get started, here are some tips that
might be able to help:
FIND YOUR NICHE
When you’re first starting out creating content for your
social media presence, you’re likely going to want to cycle
through several different types of content. However, when
you find a format that works, then stick to it. See which
videos go the most viral, or how many get the most views or
likes. It’s that type of content that’s going to make your
brand stand out among the others.
REUSE CONTENT WHERE YOU CAN
If you don’t have to make content for several different
platforms, then don’t! Reuse content where you can. TikTok
videos can also be used for Instagram Reels, YouTube
Shorts, Facebook Videos, and more. You’ll be able to take
one video and spread it across multiple platforms to make
the most of your marketing tools.
GET EVERYONE TO HELP
Creating content is the definition of “it takes a village.” When you’re creating content for TikTok, get everyone in the office involved. Or, make use of your hospitality marketing prowess and get guests, workers, and even community members to help with your content. By opening up your page to a more diverse range of people, you’ll be able to reach a wider audience.
SHOW OFF YOUR STUFF
When you’re making content for TikTok, you need to show
something that’s going to be eye-catching to your
audience. Hospitality marketing is all about showing off
what you’ve got that makes you better than everyone else,
and why people should choose to stay at your hotel as
opposed to another hotel.
In your TikTok videos, show off what awesome amenities
your hotels have, your incredible design, and more.
Creating these features was a major hotel investment, so
why not use them to your marketing advantage?
When you book a stay at any of the boutique hotels in Mexico that are a part of the Namron Hospitality family, then you’re sure to have an incredible experience. No matter which hotel you stay at, you’re sure to have an incredible personalized guest experience in a way that you’ve never experienced before.
Whether you’re a first-time user or you’ve been around the block a few times, then Namron Hospitality is here to provide you with the best quality experience possible. Check out our hotels today to book your next Mexican vacation experience! Whether you’re a first-time user or you’ve been around the block a few times, then Namron Hospitality is here to provide you with the best quality experience possible. Check out our hotels today to book your next Mexican vacation experience