Making a hotel investment is a big commitment. You are responsible for every part of the hotel running smoothly and you have to keep your competition in check.
There are over 166,000 hotels in the United States alone. Are you looking to invest in hotels but do not know what you are doing when it comes to hotel operations management?
Well, you could still make hotel investments and get help with hotel operations by partnering up with a hotel management services company.
How do you make the most out of your hotel investment? This is your guide.
Have Good Photography
With so many hotels out there, you have to find a way to make your hotel stand out. The best way to do this is to offer an experience that few hotels can provide.
An example can be if your hotel is located near a beach. Not every hotel in the area is going to be right on the water, so you need to find ways to take advantage of that.
One way of doing this would be to have a restaurant or bar on the beach as part of your hotel experience. Then, your guests can eat and drink right by the water. If you want to go the extra mile, you can offer premium seating and tables exclusively to your hotel guests.
However, an experience does not just have to be about the location. This can include your hotel operations.
What your operations can do is offer a more premium experience than most of your competition.
An example of this can be your hotel offering butler service for your top rooms. This can be a bigger advantage if you do not have other hotels in the area that can accommodate that lifestyle.
If you offer the right type of experience to your guests, they will remember it positively and be more likely to book your hotel again. On top of this, they will tell their friends and family about their time in your hotel. They could even leave you a good review online.
Make a guest’s hotel experience something they will remember for a long time.
Know Your Audience
Part of offering a good hotel experience when you invest in hotels is knowing who your audience is. For those that know the area that their hotel is in, they should have a good idea of who this audience is.
For example, when it comes to a boutique hotel, you are likely going to run into people that appreciate the design and the architecture of your hotel. As a result, those should be areas that your hotel focuses on if it draws that audience.
Sometimes, it can be about what location you are in. A college town near the beach is likely to draw a spring break crowd. Meanwhile, an area near a popular theme park is more likely to draw families in.
Know what type of people are drawn to certain hotels. Also, have a good idea of what type of tourism the area surrounding your hotel is all about.
Have Good Photography
When it comes to hotel investments, one area you do not want to forget about is your marketing department. They are the people that can get more eyeballs to look at your hotel. If you give those people a good enough hook, they may start booking your hotel.
One way to do this is by having quality photos of your hotel taken. You should have good photos of your lobby, your restaurant, certain hotel rooms, the surrounding areas outdoors, and more.
The goal here should be to make people feel like they are already inside your hotel. Good photos can be the key to getting people to buy into this idea.
When it comes to younger generations, this becomes even more important. That is because 38% of people in Gen Z would choose a vacation spot based on how good it looks in photos.
You need to make your hotel look like somewhere people want to take their picture. It also needs to be a place that is worth taking a picture of.
So, if you take the time to hire the right photographer to photograph your hotel, you have a better chance of seeing these results.
Have a Good Partner
Finally, you do not have to operate a hotel alone. A hotel management services company would be more than happy to help you take some of the weight off of your shoulders.
On top of having someone help you run the business, you could also get someone that has good expertise in this business. They can tell you things such as what you should be promoting on social media, how much you should charge for a room, how you should design your lobby, suggest activities and conveniences offered to guests, and more.
The point is that having a good partner to help you with your hotel can make it even more successful.
Get Help With Your Hotel Investment
These are some of the ways that you can maximize a hotel investment.
Before you can do anything, you have to make sure you know what audience you are catering to. Then, offer that audience a unique experience that makes your hotel stand out. Take that same mindset to the photos of your hotel that you put out for marketing.
If you still need help with hotel operations management, find a good service to work with you. Message us to see how our service can help you.