The demand for sprawling luxury hotels with hundreds of rooms and over-the-top amenities is changing. Today, more and more travelers are searching for a more intimate guest experience away from home. As a result, successful hotel investors are focusing on smaller properties, often referred to as boutique hotels,to provide guests with the charming, personal experience they seek.
What Is a Boutique Hotel?
While boutique hotels range in style, they all have some common characteristics. The properties are typically smaller, less expensive, and more thoughtfully designed than large resorts. Many travelers choose boutique hotels over other options to gain a unique cultural experience during their trip.
Limited room availability allows hotel staff to provide more personalized care to each guest as they don’t have hundreds of patrons to cater to at once
What Makes a Boutique Hotel Special
There are multiple reasons why prospective investors are jumping at the opportunity to invest in boutique hotels in Mexico. Hereare a few reasons these properties are so highly sought after by hotel investors and guests alike.
AUTHENTIC LOCAL CULTURE
Luxury hotels and resorts may provide familiar comfort for travelers, especially those traveling to a foreign country. Still, you can’t beat the cultural experiences that come with staying in a boutique hotel. Many small hotels are in areas bustling with locals and off-the-beat en-path eateries (to tourists, anyway), which provide guests an opportunity to fully immerse themselves in local culture. Boutique hotels cater to adventurous guests who seek new experiences.
Our Radhoo, Tulum property is a bohemian jungle wonderland within the heart of the Mayan biosphere. With just 14 rooms and amenities unique to the property, this hotel feels both private and luxurious
Hotel chains must adhere to a certain aesthetic to maintain consistency from property to property. Although a sense of familiarity is welcoming to some travelers, other guests may find it predictable and boring. Furnishing and decorating a boutique hotel allows for creativity and flexibility. Designing it to represent local culture adds to the charm and uniqueness of the property. Many owners enjoy supporting local artisans
by featuring their products and work, which helps the hotel investor to create a friendly relationship with the community.
A small hotel allows you to be selective with your staff, like choosing an operations manager who shares your vision of intimacy and quality. Having fewer employees means better control over the guest experience, which is paramount to success in the hospitality industry. A smaller number of guests allows the staff to get to know everyone throughout their stay and makes their stay that much more personalized.
Here at Namron Hospitality, we can help you construct a custom management strategy to optimize sales and revenue.
Creating an atmosphere of genuine care that is authentic to your brand is a great way to increase ROI
Giving patrons an authentic, memorable and intimate experience is something only boutique hotels can do. The unique qualities of your investment property will have guests raving! Next time your guests return to the area, they’re sure to come back and may even recommend friends and family stay as well.
Boutique Hotels Your Next Great Investment
If you’re convinced that you’re ready to invest in boutique hotels in Mexico, there are a few things you will want to be aware of.
Find Your Dream
Team Hotel investors sometimes forget how important it is to have a good team on your side as you work to make your property dreams a reality. As the owner, you’ll want to ensure your team shares your vision and motivation.
Choose a lender with experience in the hospitality industry, who shares your goals and believes in your vision. Ensure you achieve maximum ROI by weighing the property’s potential and the amount you will need to put into the purchase, renovation, and other expenses.
Don’t underestimate the value of quality operations. Hotel operators can be independent brands, franchises, or chains. Look for an operator that understands the importance of quality, intimacy, and uniqueness. The last thing you want is for your one-of-a-kind boutique hotel to turn into another run-of-the-mill chain. Namron Hospitality operates multiple boutique hotels in Mexico and can help you implement a personalized service model.
Strategy Is the Key to Success
To pursue the highest return possible on the investment, hotel investors should develop a thorough yet flexible strategy regarding renovating, branding, and marketing. Destination Branding Use your destination as inspiration for your hotel’s design concept and story. An authentic and culturally-relevant design will have guests flocking to your property, meaning more bookings and better cash flow. Hiring a local designer will help you create a stunning space that tourists will love and remember for years to come.
After creating and executing the perfect design concept, it’s time to implement an expert marketing strategy that showcases the unique features of your boutique hotel.
La Valise, Tulum is one of our spectacular, private beachfront properties. Designed with the history and the magic of the Tulum jungle in mind, La Valise is a thriving boutique hotel in Mexico enjoyed by guests from around the globe.
Secure a Minimum Equity Investment
Get the most out of your real estate loan by leveraging a minimum equity investment. Securing adequate capital for a reasonable price can help you achieve a higher internal rate of return, which increases the likelihood of your property’s financial success.
At Namron Hospitality, we own and operate the most stunning boutique hotels in Mexico and pride ourselves on assisting prospective investors with any aspect of their business and helping them achieve their goals. Whether you’re looking to invest, partner, or find management for your property, we are here to help.
We have the perfect strategies to help you turn your investment into an enchanting experience for guests. With multiple successful properties up and running under our care and more nearing completion, we are true experts in the boutique hospitality business.
Invest in Magic
If you are a hotel investor with a vision to provide genuine hospitality in one of the world’s most beautiful countries, consider investing in the magic of a boutique hotel in Mexico. As the demand for intimate guest experiences rises, ensure you take advantage of this exciting opportunity